Sunday, March 04, 2007

Brad Bird Quote from WonderCon

Brad Bird was at WonderCon, promoting his upcoming "Ratatouille," and made an interesting comment regarding a possible "The Incredibles" sequel...



“But I think at Pixar, the bottom line is the story that you’re telling. And Pixar does not look at sequels as a financial plan. We feel we have a relation ship with the audience and that they believe in each movie we put out. We believe completely in every movie we put out. If I can come up with a story that is as good or better than that first film, then I’d love to return to that world, but it would have to be story first.”

Philosphies like that one are why Pixar is where they are today, and why everyone continues to wonder how a company like Disney can spend so much time and money to land Pixar and yet not learn from them at all. Sure Disney has made some progress (bringing back 2D, letting Pixar consult on "Meet the Robinsons," etc), but overall they still continue to pump out straight to DVD releases and sub-standard films in the hope of making a quick buck. Pixar, on the other hand, understands that if the quality of the film comes first, the money will follow.

While I'm the first to say that I would LOVE to see "The Incredibles" get a sequel, what Brad says makes all the sense in the world. There is no sense in doing a sequel just to do a sequel.

More on Brad Bird's apperance at WonderCon from /Film

No comments: